Super-premium beer brand Mahou, pronounced “M-ao”, is bringing the five-star taste of Madrid to the UK with a series of experiential events held in partner venues across London, Manchester and Liverpool this summer.
Recreating the energy and vibrancy of Madrid, the Mahou Sundown Series will run for six weeks over the summer and offer guests a different immersive experience each week.
Alongside a chance to pour a perfect Mahou from one of the ornate beer fonts of Madrid, a complimentary 30-minute masterclasses will offer guests the opportunity to glean insider city knowledge, celebrate tapas culture, create their own street-style art and engage with the vibrant music scene in Madrid. All led by the ‘Mahou Maestros’, who have been specially selected for each sip-sized masterclass to offer the most authentic experiences possible:
- The Launch – w/c 17th June – welcoming a DJ from Madrid and freshly-carved Iberian jamon, consumers across the country will enjoy a complimentary Mahou, learn more about the upcoming programme of masterclasses and enjoy a true taste of Madrid.
- Five Star Madrid – w/c 24th June – an informal guide to ‘Five Star Madrid’ the Mahou Maestro will lead guests on an insider’s journey through the city, providing tips on all authentic hidden gems and how to take those amazing Instagram photos of the secret backstreets and incredible rooftop sunsets.
- Fusion Tapas – w/c 1st July – an invitation to try your hand at creating tapas dishes, as this week’s masterclass celebrates tapas culture with Mahou Tapas Maestro, Elia Muñoz Carulla.
- Spanish Music Experience – w/c 8th July – led by Spanish Musician Mahou Maestros, Ayose and Jesus, guests will be taken on a melodic journey through the Madrid music scene and have the opportunity to learn how to play the Spanish-inspired cajon drum.
- Madrid DJ Soundscape – w/c 15th July – with instruction from a European DJ scratch champion, guests will receive an introduction to the Spanish music scene and learn to master the art of scratching on the latest portable turntables.
- Through the eyes of an artist – w/c 23rd July – Mahou Maestro, Baone Knidge, will walk guests through the rich and diverse street art culture in Madrid, as well as helping them to create their own Mahou Masterpiece on canvas.
The full Mahou Sundown Series masterclass timetable and tickets can be found on Instagram @Mahou_UK or Facebook @MahouUK
#TasteOfMadrid
#MahouSundownSeries
Masterclass Venues:
- Manchester – Albert Chophouse, Tapeo & Wine
- Liverpool – The Shankly, The Peacock
- London – Barrio
- For Immediate Release
- Written by: Seb
- For More Information: Email info@bondmediaagency.co.uk
- Posted on: 17th June 2019